Alphabet: Growth in an uncertain environment

90% market share

clock • 4 min read

Many young people do not know of a world without Google and perceive it to be a mature business.

With an over 90% search market share in the US and more than half of the world's population using its search engine, the question can rightly be asked where further growth can come from. Google is the world's largest advertising media company, but still has less than a third of the overall advertising share in the US, with the digital advertising market making up about 68% of the total advertising market. There is therefore further market share for the taking, but irrespective of this parent company, Alphabet is inherently positioned for structural growth. While many advertising compa...

To continue reading this article...

Join Investment Week for free

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

More on Technology

M&G expands thematic offering with global equity AI fund launch

M&G expands thematic offering with global equity AI fund launch

£20m initial investment

Cristian Angeloni
clock 22 January 2024 • 2 min read
CCLA's Helen Luong: How AI might affect your stock picks

CCLA's Helen Luong: How AI might affect your stock picks

Business model disruption

Helen Luong
clock 19 January 2024 • 4 min read
Allfunds launches analysis tool with wealth platform Ardan

Allfunds launches analysis tool with wealth platform Ardan

190,000 funds

Elliot Gulliver-Needham
clock 18 December 2023 • 1 min read
Trustpilot