Crypto ads breach UK guidelines over 44 times for 'misleading advertising'

Study from Crypto Head

Valeria Martinez
clock • 2 min read

Cryptocurrency advertisements by firms such as Crypto.com, Coinbase, Luno and eToro have breached the UK’s Advertising Standards Association (ASA) guidelines over 86 times, a new study carried out by Crypto Head has revealed.

The study analysed data from the ASA and found that the most common types of advertising breaches were misleading advertising, financial products, qualification and social responsibility, with 44, 29, 16 and 15 code breaches respectively.  The cryptocurrency exchange app Crypto.com was found to have breached the most advertising guidelines, with a total of 13 code breaches. Six of the breach types were due to ‘misleading advertising' and three ‘financial products' violations.  One issue for regulators was Crypto.com's statement "buy bitcoin with credit card instantly", which failed to...

To continue reading this article...

Join Investment Week for free

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

More on Multi-asset

MPS Watchlist: Helping advisers navigate the sector

MPS Watchlist: Helping advisers navigate the sector

Impact of Consumer Duty

Professional Adviser
clock 07 February 2024 • 1 min read
Invesco launches discretionary model portfolio service

Invesco launches discretionary model portfolio service

Six investment portfolios

Jenna Brown
clock 31 January 2024 • 1 min read
Partner Insight: Vanguard - Investing through the economic cycle

Partner Insight: Vanguard - Investing through the economic cycle

Some portfolios are designed to deliver value through multiple economic cycles. Find out how advisers can deliver long-term value with ‘all-weather’ portfolios.

Trustpilot