Graham Bentley: So how do you name your model portfolios?

What do you call your model portfolios? Do you use subjective human behaviours such as 'cautious', 'balanced', 'aggressive'… 'psychopathic'? Or do you prefer a zoomorphic approach, perhaps using degrees of cuddliness: 'Bambi', 'Baloo', 'Banzai' or 'Balrog'? The regulator is concerned that portfolio names may not reflect varying exposures to equities; clients thus finding themselves in portfolios that may hold greater risks of capital loss than they were led to expect. Yet this represents a fundamental misinterpretation of the issues. 'Asset allocators' such as Distribution Technology,...