Standard Life Aberdeen set for 'modern, dynamic' rebrand to Abrdn

The Abrdn brand, which the firm said is pronounced as "Aberdeen", will be accompanied by a new "visual identity" from this summer and progress throughout 2021. When the name change becomes effective, Abrdn will also announce a revised stock ticker, which is expected to take place prior to the publication of its half-year results in August. Its new "modern, agile, digitally-enabled brand" will be used for all the company's client-facing businesses globally, as it refocuses its growth strategy on asset management, technology platforms for advisers, and UK saving and wealth. UK divide...