EdenTree's Round: We had to rebrand as 'Ecclesiastical' did not resonate in asset management

Sue Round's celebration this summer of three decades at Ecclesiastical Group coincided with the rebrand of its asset management arm as EdenTree Investment Management. The evolution of what was once a tiny subsidiary division into a distinct brand with big growth plans has been spearheaded by Round. Ecclesiastical founded its investment management arm in 1988, four years after Round joined the group as an analyst for its better-known insurance business. It launched the new division with the UK's first socially responsible fund, the UK Amity fund, with Round at the helm. However, as ...