Impact creation vs. impact alignment - the nuance which is enabling greenwash

For investors wanting to share their positive impact with the market, the miscommunication between 'impact creation' and 'impact alignment' comes with the risk of accidental greenwashing. While the differential is making its transition from research circles to public spheres, it is still relatively unknown to many. The incoming waves of regulatory reforms across both the EU and the UK serve as a key motivation for investors to understand the difference between the two terms. Considering the increasing pertinence of impact measurement and management within responsible investing, it feels ...