Just 11% of consumers in the UK invest in emerging markets, despite 93% using a product or service from these markets daily, according to research conducted by the Templeton Emerging Markets Investment Trust (TEMIT).
The research found that 27.3 million people in the UK own a TV produced by South Korean company, Samsung, while one in four use a product manufactured by Turkey-based Beko. However, those same consumers are hesitant to invest in emerging markets, according to the study. Chetan Sehgal, lead portfolio manager at TEMIT, said: "Emerging markets are more familiar to us than we think. From our phones to washing machines, we rely on these emerging markets products every day. They keep us connected to people around us and enhance our lives for the better. "Yet, when consumers consider inve...
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